Snowcats | Monster Energy

Monster Energy serving up an all-female froth fest Snowcat. In snowboard culture, the word itself is a conspicuous portmanteau, an amalgamation of the words ‘snow’ and ‘caterpillar’, referencing a giant machine with the ability to shift huge piles of snow. Monster Energy’s latest edit, Snowcats also, in part, references a giant machine: a global network […]

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